by marqueandbrew | Apr 13, 2025 | Uncategorized
Rebranding Done Right: A No-Nonsense Guide ? For the sake of this blog, let’s start with a basic assumption: you’re rebranding because there’s a real need—not because the new CMO wants to add a shiny line to their portfolio. Now, before we dive into the how-to,...
by marqueandbrew | Jun 29, 2023 | Uncategorized
BLUE ROADS TO GREEN BILLS ? If you’re old enough to read this, you’re old enough to know that Santa Claus isn’t real. And he wasn’t always red either. Every colour that covers everything around you was mostly a decision made for you – including whatever you are...
by marqueandbrew | Apr 4, 2023 | Uncategorized
SPEAK UP, SELL MORE ? Most companies keep their heads down, products pretty and margins as high as possible. But not Nike – they’d rather light a match and set the world on fire. Their “Dream Crazy” campaign featuring Colin Kaepernick was like...
by marqueandbrew | Apr 8, 2022 | Uncategorized
IN THE TIME OF GREEN MARKETING ? The word ‘green’ has lost its association with grassy meadows for a while now, having rebranded itself firmly to join the ranks of words such as ‘eco-friendly’ and ‘sustainable’. And thus, the phrase “green marketing” has to do...
by marqueandbrew | Jan 13, 2022 | Uncategorized
THE ART OF MEME MARKETING ? Memes have been unanimously chosen as the language of the internet – spreading like wildfire across the infinitely many social media channels. The term has its roots in Ancient Greek, however its modern coinage stems from Richard...
