by Raina De | Oct 22, 2021 | Uncategorized
THE A-Z OF INFLUENCER MARKETING ? Clean-label and health-food brand, The Whole Truth (formerly And Nothing Else) has earned raving praise for their unique new Social Media Campaign, “The Whole Truth-Sayers”. The 5-minute long advertisement features Founder/CEO...
by Raina De | Mar 16, 2021 | Uncategorized
THE KEY TO AN EFFECTIVE PITCH DECK ? In his book ‘The Lean Startup’, Eric Ries has clearly defined the definition of a startup – “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” The...
by Raina De | Feb 12, 2021 | Uncategorized
The Alchemy of Branding ? Many a time, budding entrepreneurs assume that designing a logo, creating a website and posting on social media handles is enough to communicate with their target group about their offerings. And in case they need more traction, they can...
by Raina De | Jan 18, 2021 | Uncategorized
The Resurrection of the Personal Computer ? 2020 was a year of uncertainty, but there were a few changes that we could predict with some certainty – a major one being the technological shift, for data could tell us in which direction the usage was headed....
by Raina De | Nov 18, 2020 | Uncategorized
The Great Mass Comm-edy ? Who is a consultant? A person who has the required knowledge, resources and professional expertise to provide professional advice in a particular work profile or industry. We need consultants in various spheres of your life –...